| PREMOVE MARKETING - NEW MOVER
SPENDING STATISTICS |
|
| |
|
|
|
|
|
|
|
| Approximately
20% of US Households relocate every year. |
|
|
|
| Products, services and professionals new movers purchase /
order within first 6 months of relocating. |
| |
|
|
|
|
|
|
|
| |
SERVICES NEEDED |
|
|
|
|
|
| |
54% |
Auto Repair |
26% |
Electrician |
32% |
Pet Grooming/Boarding |
|
| |
18% |
Carpenter |
16% |
Exterminator |
25% |
Plumber |
|
| |
25% |
Carpet Cleaner |
55% |
Hair/Beauty |
48% |
Trash Removal |
|
| |
13% |
Cleaning Service |
28% |
Landscape/Lawn |
18% |
Travel Agent |
|
| |
71% |
Cable TV |
19% |
Painter/Paper Hanger |
10% |
TV Satellite |
|
| |
|
|
|
|
|
|
|
| |
PROFESSIONALS NEEDED |
|
|
|
|
|
| |
25% |
Accountant |
59% |
Family Doctor |
40% |
OB/GYN |
|
| |
19% |
Attorney |
9% |
Financial Services |
41% |
Optical Services |
|
| |
70% |
Dentist |
53% |
Insurance |
45% |
Pediatrician |
|
| |
|
|
|
|
55% |
Vet |
|
| |
|
|
|
|
|
|
|
| |
MERCHANTS NEEDED |
|
|
|
|
|
| |
69% |
Apparel/Shoes |
62% |
Convenience Store |
35% |
Lighting |
|
| |
49% |
Auto Parts |
19% |
College/Adult Education |
59% |
Lumber/Bldg Supplies |
|
| |
18% |
Automotive Vehicle |
78% |
Department Store |
57% |
Paint/Wallpaper |
|
| |
45% |
Bakery |
66% |
Dry Cleaner/Laundry |
78% |
Pet Supplies |
|
| |
69% |
Bank |
36% |
Florist |
69% |
Pharmacy |
|
| |
65% |
Bath/Linen |
68% |
Furniture |
29% |
Picture Framing |
|
| |
45% |
Book Store |
52% |
Garden Center |
85% |
Supermarket/Grocery |
|
| |
46% |
Camera/Photo Process. |
76% |
Hardware |
29% |
Sporting Goods |
|
| |
56% |
Card/Candy/Gift |
19% |
Health Club |
30% |
Tires |
|
| |
57% |
Car Wash |
83% |
Major Appliance/Electronics |
54% |
Video Store |
|
| |
33% |
Child Care |
34% |
Mattress/Bed |
57% |
Window Treatments |
|
| |
|
|
|
|
|
|
|
| |
HOME
INPROVEMENT PLANNED - 84% OF HOME BUYERS PLAN A MAJOR
HOME IMPROVEMENT |
| |
32% |
Bath/Kitchen Remodel |
17% |
Heating/Air Conditioning |
20% |
Roofing/Siding/Insulation |
|
| |
26% |
Deck/Porch |
9% |
Home Additions |
16% |
Security/Alarm Systems |
|
| |
24% |
Fencing |
27% |
New Windows/Doors |
55% |
Shrubs, Bushes, Trees |
|
| |
39% |
Flooring/Carpets/Title |
11% |
In-ground Sprinklers |
8% |
Swimming Pool |
|
| |
|
|
|
|
|
|
|
| |
ABOUT
NEW MOVERS |
|
|
|
|
|
| |
64% |
Dine Out 1-4 times per week |
|
Leisure
Time Hobbies & Interests: |
| |
63% |
Own pets |
|
|
47% |
Computer/Internet |
|
| |
89% |
Make donations to various organizations |
47% |
Cooking |
|
| |
82% |
Have office equipment in their homes |
42% |
Crafts |
|
| |
51% |
Home buyers have home internet access |
45% |
Fitness/Exercise |
|
| |
|
|
|
|
47% |
Gardening |
|
| |
Adult Uses of the Internet: |
|
|
64% |
Movies |
|
| |
91% |
E-mail |
|
|
57% |
Music |
|
| |
46% |
News/Weather/Sports |
|
|
63% |
Reading |
|
| |
58% |
Research |
|
|
29% |
Golfing |
|
| |
51% |
Travel Information |
|
|
23% |
Sewing/Needlepoint |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|